Product · AI sales agent on the official WhatsApp Business API
WhatsApp AI Sales Agent — replies to every lead in seconds, qualifies it, and hands a ready-to-close chat to your rep.
Someone clicks your WhatsApp ad at 11 pm. The AI sales agent answers in their language, asks your qualifying questions, sends the catalogue or the quote, collects the preferred viewing or demo time, and tags the lead for the right rep. In the morning the rep opens a conversation that is already warm, with the AI's summary on top. Included in the $39 plan with unlimited agents.
Live in 24 hours · Works with Click-to-WhatsApp ads and lead forms · AI replies in 30+ languages · Syncs to Zoho, HubSpot, Odoo, Salesforce.
What it does
What a WhatsApp AI sales agent does between the ad click and the rep.
Answers the ad click in seconds
A lead from a Click-to-WhatsApp ad or a lead form gets a reply while they are still looking at your ad, at any hour, in their language. The first reply decides whether the lead stays; this one is never late.
Qualifies with your questions
Budget, location, size, timeline, number of seats: whatever your reps ask first, the AI asks first, and writes the answers onto the lead record. It tags the lead (High value, Arabic, Ready to buy) and assigns it by rule.
Sends the catalogue, the quote, the time options
Product card from your Meta Catalog, a price list, a payment link, or the question "which day suits you": the AI sends the right one from the flow you built. Orders and answers land in your store or CRM, not in a chat nobody reads.
Hands the rep a warm chat with a summary
When the lead is qualified, asks for a person, or crosses a value you set, the chat moves to the rep with an AI insight card on top: what they want, what was agreed, what to do next. The rep's first message is the close, not the hello.
"AI-drafted replies helped our counsellors close 2× the leads in a day." — Karan P., SkillLab Academy. Read the case study →
Who it's for
For any team whose leads arrive on WhatsApp faster than reps can answer.
Popular with
A good fit if
- You run Click-to-WhatsApp or lead-form ads and reply time is measured in hours.
- Reps spend their first ten messages asking the same qualifying questions.
- Leads message in Arabic, Hindi or Tagalog and your reps answer in one language.
- Evening and Friday leads are answered on the next working day, if at all.
For customer support rather than sales, see the AI WhatsApp chatbot. For the pipeline the leads land in, see the WhatsApp sales CRM.
How it works
From "is this still available?" to a viewing time on the lead record, without a rep typing.
The AI reads the conversation and tells the rep when to step in.
While the AI is talking to the lead, it keeps a live insight on the contact: "Ready to buy. She confirmed the green backpack. Send the payment link and suggest the matching bottle." The rep gets the chat at that moment, not after forty messages.
The rep closes with one tap.
Suggested replies sit above the keyboard: send the payment link, upsell the matching item, offer the VIP option. The rep taps instead of typing, in the lead's language, and the AI drafts anything longer. New reps sound like your best rep from day one.
It goes back for the leads that went quiet.
The same AI finds the customers who have not ordered in 45 days, drafts the win-back offer as an approved template, and asks you to approve before anything is sent. One tap to send to all 38, or edit the message first. Re-engagement without a campaign meeting.
"One Dubai agent now covers Arabic, Hindi, Tagalog and English customers in the same inbox. Campaign open rates up 2.4× when the broadcast arrives in the customer's own language." — Nour Retail, UAE. Read the case study →
Compare
AI sales agent vs reps alone vs Meta's Business Agent
Swipe the table to compare →
| What happens to a lead | Go4whatsup AI sales agent | Reps on the WhatsApp Business app | Meta Business Agent |
|---|---|---|---|
| First reply to an ad click at 11 pm | Seconds, in the lead's language | Next morning, if the phone is with the right person | Seconds, in the lead's language |
| Qualifying questions | Asked by AI, written to the lead record | Asked by the rep, often lost in the chat | Qualifies the lead; no record described |
| Which ad produced the lead | Tagged on arrival, carried to the closed deal | Unknown | Not described |
| Who owns the lead | Assigned by rule; rep gets a summary | Whoever holds the phone | Hands off to "a human team member" |
| Pipeline and follow-up templates | Yes. Stages fire templates; win-back drafted by AI | No | No. It is a responder |
| Your CRM | Two-way sync: Zoho, HubSpot, Odoo, Salesforce | Manual copy | Enterprise platform only; Meta named Shopify and Zendesk |
| Cost | Included in $39/month, unlimited agents; Meta per-message at cost | Free app; cost is the lost leads | $2 per 1M tokens from 1 Aug 2026 (≈4–5¢ per message) |
| Can they run together? | Yes. Meta says the Agent Platform is designed to work alongside existing WhatsApp Business Platform integrations. Full comparison → | ||
Getting started
Set up your WhatsApp AI sales agent in four steps. Typically live in 24 hours.
Connect your number and your ads
Your WhatsApp Business number goes on the official API; Click-to-WhatsApp ads and lead forms are connected so every lead arrives tagged.
Give it your sales script
Upload the catalogue and price list, and write the qualifying questions your best rep asks. The AI uses those, in the lead's language.
Set the handover and the owners
Decide when a rep takes over (qualified, high value, "talk to someone") and how leads are assigned: round-robin, by language, by product.
Connect your CRM and go live
Leads, conversations and stages sync to Zoho, HubSpot, Odoo or Salesforce. Run it on one campaign first, read the chats, widen it.
Pricing
One flat fee. The AI agent and every human agent included.
Go4whatsup Standard is $39 per month with the AI sales agent, AI-drafted replies, the pipeline, shared inbox, auto-translate and every integration, for unlimited agents. Meta's per-message charges are billed at cost, with no markup; from 1 October 2026 each number gets 1,000 free Service replies a month. A Free Forever plan covers teams of 2.
- AI sales agent on your ads and inbound chats
- AI insight and suggested replies for reps
- Lead tagging, assignment and pipeline
- AI replies in 30+ languages, translate in 100+
- Unlimited agents, no per-seat fee
- Zoho, HubSpot, Odoo, Salesforce sync
Common questions about the WhatsApp AI sales agent
What is a WhatsApp AI sales agent?
Software on the official WhatsApp Business API that handles the first part of a sale on your business number: it replies to a new lead in seconds, asks your qualifying questions, sends the catalogue, quote or payment link, tags and assigns the lead, and hands the conversation to a human rep with a summary when it is time to close. On Go4whatsup it is part of the platform, not a separate product.
How is this different from the AI WhatsApp chatbot?
Same AI, different job. The chatbot answers any customer question from your FAQ and catalogue, mostly support. The sales agent is set up around your sales script: your qualifying questions, your pipeline stages, your rules for when a rep takes over, and your CRM. Most sales teams use both on the same number.
Does it work with Click-to-WhatsApp ads?
Yes. Leads from Click-to-WhatsApp ads on Facebook and Instagram, and from lead-gen forms, arrive on your number already tagged with the campaign. The AI replies while the person is still looking at the ad, and the ad source stays on the lead through to Won or Lost, so you know which campaign produced the sale.
Which questions does it ask, and where do the answers go?
Whatever your reps ask first: budget, location, size, timeline, number of seats, product of interest. You write them once. The AI asks them in the lead's language and writes the answers to the lead record, which syncs to Zoho CRM, HubSpot, Odoo or Salesforce if you use one.
When does a human rep take over?
On the rules you set: when the lead is qualified, when the order or budget crosses a value, when the lead asks for a person, or on any keyword. The rep gets the full chat and an AI insight card saying what the lead wants and what to do next. A rep can also take any chat manually at any time.
Can it reply in Arabic, Hindi or other languages?
Yes. AI replies in 30+ languages, including Arabic, Hindi, English, French, German, Spanish, Portuguese and Tagalog. Reps who write in one language are auto-translated both ways in 100+ languages, so a single rep can work Arabic and English leads in the same inbox.
How much does a WhatsApp AI sales agent cost?
It is included in Go4whatsup Standard at $39 per month with unlimited agents, the pipeline, shared inbox, broadcasts and every integration. No AI add-on and no per-seat fee. Meta's per-message charges are billed at cost; from 1 October 2026 each number gets 1,000 free Service replies a month. A Free Forever plan covers teams of 2.
Is this the same as Meta's Business Agent?
No. Meta's Business Agent, launched in June 2026 and billed at $2 per million tokens from 1 August, answers customers inside Meta's apps and hands off to a human team member. It does not describe a shared team inbox, lead ownership, ad attribution, a pipeline or agent-side translation. Meta says it runs alongside existing WhatsApp Business Platform integrations, so the two can coexist.
Related: AI WhatsApp chatbot for business · WhatsApp sales CRM · Team inbox · WhatsApp for sales teams (guide) · Meta Business Agent vs WhatsApp CRM
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