Case study · Retail · Handloom · India

Rajasthan Weaves: ₹9.4 L in one festive broadcast — 12× ROAS.

How a Jaipur handloom brand ran one Diwali broadcast to 14,000 repeat buyers and booked their biggest festive quarter on record — with zero ad spend.

Handloom · Jaipur · 14k+ customer list · Shopify D2C

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Challenge

  • Diwali was 3 weeks away. Meta and Google CPMs had doubled. The team had no ad budget to chase.
  • Their email list had a 14% open rate — not enough to move Diwali-season inventory fast.
  • No customer segmentation was happening. Every broadcast went to everyone — including customers who had just ordered.

Solution

  • Shopify ↔ Go4whatsup connector pulled the 14,000 repeat-buyer segment in under 10 minutes.
  • AI-generated campaign copy drafted three Diwali broadcast variants — the team picked the winner from A/B on 500 customers.
  • Two utility templates for Diwali drop: new-collection announce and restock-in-24h reminder.
  • Auto-translate surfaced Hindi, Gujarati, and English versions of the same message — matched to each customer's prior language.

Results

  • ₹9.4 lakh GMV from a single Diwali broadcast — 12× the platform cost for that quarter.
  • 41% click-through on the main broadcast (vs 9% email control) — WhatsApp clearly won the festive window.
  • 5,700 repeat buyers placed a second order within 14 days — average order value up 18% on the broadcast cohort.
  • Festive quarter became their biggest-ever Q3 — ahead of every paid-ad channel combined.
Week-by-week

How Rajasthan Weaves went live.

Week 1

Meta verification + Shopify connector installed (10-min setup). Diwali list segmented to 14k repeat buyers.

Week 2

Two utility templates submitted and approved. AI-generated campaign copy drafted 3 variants.

Day 1 of Diwali

A/B winner broadcast to 14,000 repeat customers. 41% click-through within 2 hours.

Week 4

₹9.4 L GMV booked. Restock-in-24h template kept momentum going through Dhanteras.

₹9.4 L from one broadcast · 12× ROAS
One broadcast. 14,000 repeat buyers. Our best Diwali on record. We paid for the entire year of Go4whatsup in a single afternoon's campaign. The AI-generated copy drafted three Diwali variants we'd never have written ourselves — one of them just worked.
VC
Vikram Singh ChauhanFounder · Rajasthan Weaves · Jaipur
Stack used

What powered the story.

ShopifyWhatsApp APIAI campaign copyAuto-translation
The stack Rajasthan Weaves uses

Build the same setup

Shopify integrationPull any customer segment into a broadcastSee it →Campaign managementAI-drafted festive broadcasts with A/B testingSee it →Auto-translationHindi ↔ English ↔ Gujarati matched to each customerSee it →Retail & D2C playbookCOD confirms, broadcasts, and cart recoverySee it →

Want a festive number like Rajasthan Weaves? There's still a broadcast window.

Rajasthan Weaves booked ₹9.4 L in one afternoon. Bring your list — we'll show you the exact segment + template combo on the call, and get you live in 7 days.

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