Gupshup vs WATI 2026 — real bill comparison + which is better for your team

1. Pricing — wallet vs fixed plan

Gupshup and WATI charge in different ways. Gupshup's self-serve plan has no platform fee and charges each message from a prepaid wallet. WATI charges a monthly plan, billed annually in USD, and message charges sit on top.

Item	Gupshup	WATI
Monthly platform fee	₹0 on Pay as you go (its FAQ also mentions a ₹5,999 monthly fee — check Gupshup's current plan)	Growth $59 · Pro $119 · Business $279 (billed annually)
Users / agents included	10 agent seats	Growth 3 (no extra users) · Pro 5, extra $39/user · Business 5, extra $89/user
Message charges	All-in per-message rates from a prepaid wallet, Meta's charge included, plus 18% GST	On top of the plan fee; check WATI's current rates
AI	5 AI agents; 1,000 AI messages free a month, then ₹1 each	AI credits on every plan (2,000 / 5,000 / 20,000 a month)
Chatbots	5 chatbot flows	Check with WATI
Translation	Check with Gupshup	Live translation listed on Pro
Large volume	Enterprise: custom rate card on committed volume	Business $279/month, 5 users, extra $89/user
Billing currency	INR, plus 18% GST	USD (INR shown in India)
Free trial	Check with Gupshup	7 days

Checked: November 2026, on gupshup.ai/pricing and wati.io/pricing.

Gupshup wins on the fixed fee; WATI wins on a predictable plan. With Gupshup, almost the whole bill moves with your message volume. With WATI, the plan fee is fixed and grows with your user count.

2. A worked bill for a 10-agent team

WATI (10 agents)

• Growth stops at 3 users, so a 10-agent team needs Pro: $119/mo (5 users)
• 5 extra users at $39 each: +$195/mo
• AI: +$0 — 5,000 AI credits a month come with Pro
• Message charges: on top of the plan fee
• Platform bill: $314/mo (≈ AED 1,153 / SAR 1,178) before message charges

Gupshup (10 agents)

• Platform fee on Pay as you go: ₹0 (check Gupshup's current plan, as its FAQ also mentions a ₹5,999 monthly fee)
• Agent seats: 10 included
• Messages: each delivered message is charged from your prepaid wallet at Gupshup's all-in rate, which already includes Meta's charge
• AI: 1,000 AI messages a month free, then ₹1 per AI message
• Tax: 18% GST on top
• Platform bill: ₹0 — your real bill is your wallet top-ups, set by your message volume and mix

We do not put a number on Gupshup's message line. Gupshup does not publish its per-message rate card as a simple table, so ask Gupshup for the rates for your countries and message categories before you compare totals.

3. Which is better by use case

Low or uneven message volume

Winner: Gupshup. With a ₹0 platform fee you pay only for the messages you send. WATI charges its plan fee every month, whatever your volume.

Small team that wants a fixed monthly cost

Winner: WATI. Growth at $59 covers 3 users with 2,000 AI credits a month. The plan fee does not change with message volume.

10-agent support team

Winner: Gupshup on the platform fee. Its Pay as you go plan includes 10 agent seats at ₹0, while WATI comes to $314 a month for 10 agents. Compare the message charges on both before you decide.

High, committed volume

Depends on your rates. Gupshup offers a custom rate card on committed volume. WATI Business is $279 a month for 5 users, with extra users at $89 each.

GCC team that needs Arabic and local billing

Look at a third option. Gupshup bills in INR and WATI in USD. Go4whatsup GCC bills in AED or SAR and includes two-way auto-translate in 100+ languages (including Arabic) from Standard.

4. The third option: Go4whatsup

Go4whatsup charges a flat monthly plan per team size, like WATI, but starts lower.

• Standard: $39/mo (AED 149 / SAR 149 / ₹1,499) for up to 5 users, with shared inbox, broadcasts, automation and auto-translate in 100+ languages
• Premium: $79/mo (AED 299 / ₹2,499) for up to 10 users. Integrations start here: Zoho, HubSpot, Calendly, Shopify/WooCommerce, Google Sheets/Calendar, Razorpay and Shiprocket
• Message charges: Meta's rate plus a platform margin
• AI chatbot: add-on on Standard, priced by AI usage, included in Pro and Enterprise
• Free plan for 2 agents, valid for 1 year, no card · 14-day trial · extra users cost extra on paid plans
• Free onboarding on paid plans; live in about 24 hours once Meta verification is done

Where Gupshup is stronger: it has no monthly platform fee, and Go4whatsup does. Where WATI is stronger: AI credits come with every WATI plan, while Go4whatsup's AI chatbot is an add-on on Standard.

Full head-to-heads: Gupshup vs Go4whatsup · WATI vs Go4whatsup · Best Gupshup alternatives · Best WATI alternatives.

5. Moving between Gupshup and WATI (or to Go4whatsup)

Your WhatsApp Business API number is registered to one provider at a time, but it can move between providers; Meta handles the transfer. Export your chat history and check your template approvals before you switch.

Migration guides: Switch from Gupshup, Switch from WATI, Complete migration walkthrough.

Frequently asked questions

Is Gupshup cheaper than WATI?

On the platform fee, yes. Gupshup's Pay as you go plan has a ₹0 monthly platform fee, while WATI starts at $59 a month (Growth, 3 users). Gupshup charges every message from a prepaid wallet at all-in rates plus 18% GST, so your total depends on your message volume. Gupshup's FAQ also mentions a ₹5,999 monthly fee, so check Gupshup's current plan.

How many agents do Gupshup and WATI include?

Gupshup's Pay as you go plan includes 10 agent seats. WATI Growth includes 3 users and allows no extra users. WATI Pro includes 5 users, with extra users at $39 per user a month, so 10 agents on WATI cost $314 a month before message charges.

Do Gupshup and WATI include AI?

Yes, both include some AI. Gupshup includes 5 AI agents and 1,000 AI messages a month free, then ₹1 per AI message. WATI includes AI credits on every plan: 2,000 a month on Growth, 5,000 on Pro and 20,000 on Business.

How does Gupshup charge for WhatsApp messages?

Gupshup charges each message from a prepaid wallet at an all-in rate that already includes Meta's charge, plus 18% GST. Enterprise customers get a custom rate card on committed volume. Gupshup does not publish its rate card as a simple table, so ask Gupshup for the rates for your countries.

Is there an alternative to both Gupshup and WATI?

Go4whatsup Standard is $39 a month for up to 5 users, with auto-translate in 100+ languages included and billing in AED, SAR or INR. Premium is $79 a month for 10 users and adds integrations such as Zoho, HubSpot and Shopify. Message charges are Meta's rate plus a platform margin.