Run click-to-WhatsApp ads. Capture leads in your CRM. All from one screen.
Build the Meta ad, set the lead-gen form, route inbound chats to your team, track every conversation back to the ad that started it — without ever leaving Go4whatsup. No Meta Ads Manager tab, no separate lead spreadsheet, no Zapier in the middle.
From ad creative to closed deal, in one platform.
Most CTWA setups need three tools: Meta Ads Manager, a CRM, and a glue tool like Zapier to wire them together. Go4whatsup's Ads Manager replaces all three.
Build the ad
Upload creatives, write copy, set targeting, pick budget — directly in Go4whatsup's Ads Manager. Publishes to Meta in one click.
Attach a lead form
Optional pre-qualification form (name, industry, budget). Captured before the WhatsApp opens — pre-fills the agent's context panel.
Inbound lands in Social board
Click-from-ad messages auto-route to a dedicated Social board (separate from API and Excel-broadcast inboxes) so you can manage paid leads with their own SLA.
Attribution end-to-end
Every conversation, ticket, and closed deal keeps its ad source tag. Pull cost-per-conversation, cost-per-qualified-lead, and cost-per-deal reports per campaign.
The customer talks to you. Not to a form.
Traditional Meta ads send users to a landing page where most bounce within 8 seconds. CTWA ads start a real conversation in an app they already use every day — and the lead lands warm.
Warmer leads, higher intent
The lead is already typing a question, not just submitting an email. Your agent's first reply continues a conversation — not a cold outreach.
Built for SMB India + GCC
India's most-used app is WhatsApp. CTWA matches user behavior — no landing page friction, no app install, no payment-form anxiety. The whole funnel happens in WhatsApp.
Full attribution to revenue
Meta's Ads Manager shows you click cost. Go4whatsup shows you the full funnel — which ad → which conversation → which closed deal. Optimize on revenue, not on clicks.
One platform vs. three tools.
If you're running CTWA today with WATI + Meta Ads Manager + Google Sheets + Zapier, here's what consolidating does.
CTWA workflow comparison
Replace three tools with one. Then run twice the campaigns.
The teams that grow fastest on WhatsApp aren't the ones with the biggest ad budgets — they're the ones who close the loop fastest between ad spend and inbox.
Questions before you switch your CTWA stack.
What are click-to-WhatsApp ads?
Click-to-WhatsApp (CTWA) ads are Meta ad placements on Facebook and Instagram that open a WhatsApp conversation with your business when clicked, instead of opening a landing page. The customer's first message lands in your team inbox immediately, with their ad-source data attached.
Why are CTWA ads more effective than regular Meta ads?
Traditional ads send the user to a landing page where 95% bounce. CTWA ads start a real conversation in an app the customer already uses. Average CTR is higher, qualified lead rate is higher, and the lead lands warm — already talking to your team — instead of cold in a form database.
Do I need a separate ads manager?
No. Go4whatsup's Ads Manager module lets you create, edit, publish, and track Meta ad campaigns directly inside the platform. You don't bounce between Meta Ads Manager and your CRM. Lead-gen forms, audience builds, creative uploads, and budget management are all one screen.
How does the lead get to my team?
When a customer clicks your ad and sends their first WhatsApp message, the lead automatically lands in your Go4whatsup Social board (separate from your regular inbox), gets tagged with the source ad ID, and routes to a collaborator via round-robin or skill-based rules. Your agent has full ad context — which campaign, which ad creative, which targeting — before they reply.
Can I track which ad converted into a sale?
Yes. Every conversation keeps its ad source attribution through the entire funnel — from first message to closed ticket to logged sale. You can pull a report showing cost-per-conversation, cost-per-qualified-lead, and cost-per-deal for each campaign. Meta's Ads Manager only shows you click cost; we show you the full funnel.