The cheapest conversion lever you own
The first auto-reply a customer sees on WhatsApp sets the tone for the entire conversation. Get it right and the customer leans in. Get it wrong (or have none) and you've burned the first impression — the one that decides whether they wait for an agent or close the chat. A good WhatsApp welcome message isn't decoration; it's a 24/7 sales rep that costs nothing to run.
20+ WhatsApp welcome message examples (copy-paste ready)
For new leads
- "👋 Hi! Thanks for reaching out to Bella's Bakery. Tell us what you're looking for and we'll reply within 5 minutes (9am-9pm IST)."
- "Welcome! 🌸 You're in the right place. To help us serve you faster, reply 1 for orders, 2 for catering, 3 for general questions."
- "Thanks for messaging! We'll respond within minutes during business hours. In the meantime, reply MENU to see what's available today."
- "Hi there 👋 We help small businesses run customer chat on WhatsApp. What's your business name and what are you trying to solve?"
For returning customers
- "Welcome back, {{1}}! 🎉 Want to reorder your usual, or try something new?"
- "Hi {{1}} — great to hear from you again! Your last order shipped on {{2}}. Need a reorder or have a question?"
- "Hey {{1}} 👋 We've missed you! There's 10% off your next order this week — reply ORDER to claim."
Greeting messages (sent on first contact ever)
- "Hi! This is the official WhatsApp number for {{Business name}}. We respond Mon-Sat, 9am-9pm. How can we help today?"
- "Thanks for connecting on WhatsApp! Save this number to get exclusive updates and reply faster."
Away messages (out-of-hours)
- "We're currently closed (open Mon-Fri 9am-6pm). We'll reply to your message first thing tomorrow. For urgent matters, email [email protected]."
- "It's after hours! 🌙 We'll respond at 9am tomorrow. In the meantime, browse our menu at example.com/menu."
Multilingual welcome (with auto-translate)
- "👋 Welcome to {{Business}}! / مرحبا / नमस्ते / Bienvenue — reply in your language and we'll respond in it." (Auto-translate handles the rest)
What separates a great welcome message from a bad one
"Hi, thanks for messaging us"
- No business name · feels like a bot
- No CTA · no next step
- No timing expectation · customer keeps waiting
- No personalisation · same as everyone
- No segmentation · new lead and VIP get same message
"Hi {{1}}, welcome to Bella's! Reply MENU…"
- Names the business · feels human
- Clear CTA · "reply MENU" or "reply 1"
- Sets timing · "we'll reply in 5 min"
- Personalised with name · feels seen
- Segmented · different message for new vs returning
How to set up an auto-send welcome message
- Draft the message following the patterns above. Match the segment (new lead vs returning vs after-hours).
- Submit as a WhatsApp template (read the template approval guide for what Meta checks). Use Utility category for transactional, Marketing only if it has an offer.
- Set the trigger in your automation settings — usually "first message ever from this contact" or "first message in 24+ hours."
- Connect to your shared team inbox so the auto-reply doesn't replace agent handling — it precedes it.
- Test with your own number first. Iterate based on first 50 customer responses.
Multilingual welcome — the underrated win
If a meaningful slice of your customers speak Arabic, Hindi, Tamil, French, German or Portuguese, your English-only welcome message is leaving conversions on the table. Go4whatsup's auto-translate across 100+ languages lets you write one welcome message in English; customers in each market read it in their language, and replies translate back for your team. Real lift for India/GCC/Europe businesses; nearly impossible to do with most BSPs.
Length matters — keep it under 1,024 characters
Real proof — what we see customers run
One case study pattern that repeats: businesses that add a tight, personalised auto-welcome see 80%+ of customers reply within 10 minutes (vs. ~40% with no auto-welcome). Most don't even need the agent for the first round — the welcome qualifies them, the next message converts them.
Set up your WhatsApp welcome message in 2 minutes
Copy a pattern · submit as template · auto-translate to 100+ languages · auto-send to every new contact. Free-forever plan, no credit card.
Book a live demo Start freeFrequently asked questions
What is a good WhatsApp welcome message?
A good WhatsApp welcome message names the business, sets a clear expectation for when you'll reply, gives the customer one obvious next step (a CTA like 'reply MENU'), and feels human rather than bot-generic. Keep it under 200 characters when possible — short reads as personal.
How do I set up an automatic welcome message on WhatsApp Business?
On the official WhatsApp Business API: draft the message, submit it as a Meta-approved template (Utility category for transactional, Marketing if it has an offer), set the trigger to 'first message ever from this contact', and connect it to your shared team inbox. Go4whatsup ships this setup on the base plan.
What's the difference between a greeting message and an away message?
A greeting message is sent on first contact (welcoming new customers). An away message is sent during out-of-hours (managing expectations when you can't reply immediately). Most businesses need both — the greeting on first contact, the away message every night after closing.
Can I send welcome messages in multiple languages?
Yes. With auto-translate enabled (Go4whatsup supports 100+ languages), you write one welcome message in English and customers in each market receive it in their language automatically — Arabic for UAE customers, Hindi for India, French for France, etc. Their replies translate back for your team.
How long should a WhatsApp welcome message be?
80-200 characters is the sweet spot — short enough to feel personal, long enough to set expectations and give a CTA. If you need to include a menu of options, you can go to 200-400 characters. Avoid messages over 800 characters; they read as bot-like.
Do welcome messages count as paid template messages?
Auto-replies sent within the 24-hour customer service window after the customer first messages you are free under WhatsApp's session-based pricing. Welcome messages sent OUTSIDE that window (e.g. proactive outreach) count as paid template messages — typically Utility category, which is the cheapest tier.