Same WhatsApp API. Very different bill at month-end.
WATI popularised the shared-inbox category in India, and we won't pretend otherwise. But teams keep switching for three reasons: per-seat pricing that punishes growth, support that lives in a ticket queue, and Meta charges that don't always match Meta's invoice. Here's the side-by-side — no marketing fluff.
Free onboarding support on every paid plan · No credit card · Migration fully managed
Users per tier. Add-ons available.
WATI bills per user — so your tenth agent costs the same as your first. We don't. Add your entire team with zero price movement.
Meta-based conversation charges
You see the exact marketing, utility, and authentication charges Meta bills us. No platform markup sneaking into your conversation invoice.
Free onboarding support
Meta Business Partner team handles green tick, template upload, and your first CRM link. Most teams send their first campaign the next day.
Feature-by-feature: Go4whatsup vs WATI
Based on publicly listed plans, docs and pricing as of April 2026. If you think we've got anything wrong, tell us — we'll update it.
| Feature | Go4whatsup | WATI |
|---|---|---|
| Users per tier | 5 / 10 / 15 / Custom (add-ons available on every paid plan) | Tiered plans charge per additional user above the included seats |
| Starter plan | Free Plan Forever · AED 0 · 5,000 contacts · 1 chatbot (3 levels) | Paid plans only (free trial) |
| Paid plan starts at | AED 149/mo (Standard) · 10% off yearly | Standard tier (varies by region) |
| Meta conversation charges | Meta-based conversation charges per Meta's published rates | Typically marked up over Meta's published rate |
| Chatbot auto-conversations | ✓ 3 / 5 / 10 / Custom (levels: 7 / 10 / 15 / Custom) | ✓ KeywordAction + flows |
| Odoo integration | ✓ Native, featured integration | Limited / via Zapier |
| Zoho CRM integration | ✓ Native two-way sync | ✓ Via native connector |
| Shopify integration | ✓ Native order + abandoned cart | ✓ Native |
| Google Sheets integration | ✓ Native, two-way | ✓ Broadcast only |
| India + UAE support desk | ✓ Hindi · English · Arabic, WhatsApp-first | Ticket-based, timezone-dependent |
| Green Tick application assistance | ✓ Handled by Meta Partner team | ✓ Self-service with guidance |
| Onboarding | Free onboarding support on every paid plan | Self-serve, 2–5 business days typical |
| Signed DPA + DPDP-aware | ✓ Included in every paid plan | ✓ On request |
| SSO / SAML, audit logs | ✓ Enterprise plan | ✓ Business plan |
The conversation-vs-seat maths
Per-seat pricing scales with your headcount. Per-conversation pricing scales with your customers. Which one you want depends on whether your team is expected to grow faster than your WhatsApp volume, or the other way around.
Go4whatsup Standard → PRO
- Free Plan Forever at AED 0 to start
- Standard AED 149 · Premium AED 299 · PRO AED 499 · Enterprise custom
- 5 / 10 / 15 users per tier (add-ons available)
- 5K / 20K / 50K contacts by tier
- 10% off on yearly billing
- Free onboarding + Meta Business Partner team
WATI Standard / Pro
- Includes 5 users by default on most plans
- Additional users billed per-seat monthly
- Marketing & utility markup on top of Meta charges
- Advanced integrations gated to higher tiers
- Ticket-based support, timezone-dependent
Rates and tier structures reflect publicly listed information as of April 2026. Check each vendor's live pricing page before finalising procurement.
The honest verdict
No platform wins on every dimension. Here's where we'd point a friend to WATI — and where we'd point them our way.
Pick WATI when…
- You already run on WATI, have clean templates, and your team is still under 5 agents — the migration ROI isn't there yet.
- You only need the basic shared-inbox + broadcast use case, don't plan to automate heavily, and the self-serve onboarding suits your team.
- Your buyer is evaluating on the marketing category and brand recognition — WATI has spent years building that awareness.
Pick Go4whatsup when…
- Your team will grow past 5–10 agents and you don't want a linear per-seat bill. 5–15 users per tier plus add-ons.
- You run on Odoo and want a native, first-class connector — not a Zapier bridge.
- You want Meta's exact rate passed through, with an invoice you can audit line-by-line.
- You need a Hindi/English or Arabic-speaking support desk that picks up on WhatsApp, not a help-centre article.
- You've got a campaign this week and need free onboarding — Green Tick application, template library, and CRM wiring handled for you.
- You work across India and the GCC — data residency, local time zones, and regional contracts matter to procurement.
Leaving WATI? We'll run the migration for you.
Number transfer, template re-approval, CRM re-mapping, and contact migration — all handled by our onboarding squad. Typical migration takes 24–72 hours end-to-end, depending on Meta's side.
- Same number, same green tick. Your WhatsApp Business number moves with you — no rebranding, no customer confusion.
- Template re-submission done for you. We port existing templates and push them for Meta re-approval in parallel.
- Contact & segment import. CSV, WATI export, or direct CRM pull — we match opt-in state so your first broadcast is clean.
- Price-match window. If you're mid-contract on WATI, we'll match your current base plan for the overlap period.