A great multichannel inbox. Priced per seat, not per channel.
Trengo is genuinely excellent if you run email, Instagram, live chat, SMS and WhatsApp in one shared inbox with a small team. But if 80% of your conversations are on WhatsApp — and your team is 10+ agents across India, GCC and Europe — the per-seat bill compounds fast, WhatsApp depth sits second to the multichannel remit, and the CET-hour, EUR-only ops desk starts costing you in time-zone gaps. Here's the honest side-by-side.
Free onboarding support on every paid plan · Free Plan Forever · Meta-based conversation charges
Users per tier, not per seat
5 / 10 / 15 users across Standard → PRO, custom seats on Enterprise. Add a support rep without the monthly bill climbing in lockstep.
Europe + GCC + India
Dubai office, India HQ, Europe coverage across GDPR/AVG, DPDP-aware DPA. Support in English, Hindi, Arabic. Not CET-only.
Built WhatsApp-first
Every shipped feature — broadcast throttling, conversation-category billing, CTWA attribution, template AI — is tuned for WhatsApp's rules, not spread across five channels.
Feature-by-feature: Go4whatsup vs Trengo
Based on publicly listed plans and docs as of April 2026. Spot something out of date? Tell us — we'll correct it.
| Feature | Go4whatsup | Trengo |
|---|---|---|
| Product focus | WhatsApp-first, purpose-built for the WhatsApp Business API | Multichannel inbox (email, WhatsApp, Instagram, SMS, webchat) |
| Pricing model | Tier pricing with users included per tier | Per-seat pricing — bill scales with each user added |
| Conversation pricing model | Meta rate billed per Meta's published rates | Platform pricing + Meta conversation charges |
| Starter plan | Free Plan Forever · AED 0 · 5,000 contacts · 1 chatbot (3 levels) | Paid tiers only; trial typically 14-day |
| Billing currency | ✓ AED · INR · EUR · USD | EUR-first, USD secondary |
| Broadcasts & retargeting | ✓ On every paid plan; scheduling on Premium+; throttling built in | ✓ Available; broadcast-optimised workflows less central |
| WhatsApp chatbot builder (no-code) | ✓ Visual no-code flows with AI-assisted intent | ✓ Flowbot — solid, designed across channels |
| CTWA attribution & Meta Ads sync | ✓ Native Click-to-WhatsApp attribution with Meta Ads | Limited / via custom integrations |
| Shopify / WooCommerce | ✓ Native (abandoned cart, COD confirmation, delivery, NPS) | ✓ Native Shopify |
| Zoho CRM | ✓ Native two-way sync | Limited / via Zapier |
| HubSpot / Salesforce / Pipedrive | ✓ Native (HubSpot · Salesforce) | ✓ Native HubSpot + Pipedrive; Salesforce via Zapier |
| Odoo ERP integration | ✓ Featured native integration | Not native |
| Support channels & languages | WhatsApp-first · English · Hindi · Arabic · extended hours | In-app + email · English · Dutch · CET hours |
| Europe compliance | ✓ GDPR + AVG + DPDP-aware DPA; EU data residency available | ✓ GDPR native (Netherlands-HQ) |
| India + GCC presence | ✓ Dubai office · Indore HQ · Arabic + Hindi support | Europe-first; India + GCC via remote reseller |
| Onboarding | Free onboarding support (Meta Business Partner squad) | Self-serve; paid onboarding programs available |
| Meta Business Partner status | ✓ Official Meta Business Partner | ✓ Meta-verified solution provider |
Do the per-seat maths before you sign
Trengo's entry headline is friendly. The bill you feel a year in comes from per-seat scaling. A team that starts at 4 agents is rarely a team that stays at 4. Model for the team you'll have in 12 months — not the team you have on signup day.
Go4whatsup Standard → PRO
- Free Plan Forever at AED 0 to start — 5,000 contacts, 1 chatbot
- Standard AED 149 · Premium AED 299 · PRO AED 499 · Enterprise custom
- Meta-based conversation charges (no hidden platform markup)
- 5 / 10 / 15 / Custom users included by tier — not per-seat add-ons
- EUR / AED / INR / USD billing · 10% off on yearly
- Shopify, WooCommerce, Zoho, HubSpot, Salesforce, Odoo, Calendly, Pabbly
Trengo Grow / Scale / Enterprise
- Per-seat pricing — bill grows linearly with team size
- Multichannel inbox (email, WhatsApp, Instagram, SMS, chat)
- WhatsApp API features solid but multi-channel by design
- Zapier-first integrations outside the headline connectors
- EUR-first invoicing; Netherlands-HQ support in CET
- Self-serve onboarding on lower tiers
Rates and tier structures reflect publicly listed information as of April 2026. Always confirm on the vendor's live pricing page before finalising a contract.
The honest verdict
Trengo has real strengths — especially for European SMBs running multichannel support. Here's where we'd recommend them, and where we'd recommend ourselves.
Pick Trengo when…
- Email, Instagram DM, SMS, live chat and WhatsApp all carry comparable conversation volume and you want them in one shared inbox.
- You're a European SMB with a 4–8 agent support team and a predictable headcount — per-seat pricing hasn't compounded on you yet.
- You invoice in EUR, work in CET business hours, and your procurement prefers a Netherlands-registered vendor.
Pick Go4whatsup when…
- WhatsApp is 60%+ of your conversation volume and you want a platform where that's the primary product, not one of five channels.
- Your team is 10+ agents and you want users included per tier — not a per-seat line that grows with every hire.
- You run on Zoho, Odoo, or Salesforce and need native two-way sync — not Zapier bridges.
- You operate across India, UAE, KSA or the GCC — and need AED/INR invoicing, Arabic + Hindi support, and time-zone coverage beyond CET.
- You run Click-to-WhatsApp ads and want first-class CTWA attribution, broadcast throttling and conversation-category billing out of the box.
- You want Meta's exact marketing, utility, and authentication rate on the invoice — not a bundled platform line.
Leaving Trengo? Here's what's included.
Meta number transfer, template re-approval, contact + opt-in migration, and CRM re-mapping — all run by our onboarding squad. Most Trengo migrations land inside 7 working days with zero-downtime cutover. Read the full 2026 migration guide →
- Same WhatsApp number, same green tick. Your WABA lives in your Meta Business Manager — we move it, your business identity follows.
- Flowbot flows rebuilt in our visual builder. Your existing automations are exported from Trengo and rebuilt 1:1 — tested against a pilot segment before cutover.
- Template port + re-approval. Existing templates resubmitted for Meta review in parallel with the WABA transfer window.
- Price-match window. Mid-contract on Trengo? We'll match your base plan for the overlap so you don't pay twice.