360Dialog ships the API. We ship the platform.
360Dialog runs one of the cleanest WhatsApp Business APIs in Europe — direct Meta Tech Provider, EU data residency, strong GDPR posture. If your company has a product team that wants to build its own shared inbox, broadcast manager, chatbot builder, and AI reply layer on top of a pure API, 360Dialog is a premium building block. If you want to send your first campaign this week without hiring a developer, Go4whatsup is the turnkey product with the same Meta API underneath — plus AI, native CRM connectors, and AED / INR / EUR billing.
Free onboarding support · No credit card · No developers required
Product vs toolkit
Shared inbox, broadcast composer, drag-and-drop chatbot builder, template manager, AI reply — ready in the dashboard on day one. 360Dialog is API-only — you build or buy everything on top.
Multi-currency billing
Published AED, INR, and EUR plans with GST + VAT handling. 360Dialog bills in EUR / USD with monthly minimum commitments — not self-serve SMB-friendly.
India + UAE + Europe onboarding
Meta Business Partner humans handle green-tick filing, template uploads, and your first CRM link across three continents. 360Dialog onboarding is self-serve through docs; paid integration partners handle implementation.
Feature-by-feature: Go4whatsup vs 360Dialog
Based on 360Dialog's public documentation and pricing as of April 2026. If anything needs correcting, tell us — we'll update it.
| Feature | Go4whatsup | 360Dialog |
|---|---|---|
| Primary user | ✓ Marketing, sales, support teams — no-code | Developers and engineering-heavy product teams |
| Setup model | ✓ Dashboard, done-for-you Meta Business Partner onboarding | API keys + your own code; you build the UI |
| Shared team inbox | ✓ Native, 5–15 users per tier | Not included — build your own or buy a third-party UI |
| Broadcast composer / campaign manager | ✓ Native; segmentation + A/B + scheduling | Not included — you build on the API |
| Drag-and-drop chatbot builder | ✓ Native visual flow builder | Not included — integrate your own flow engine |
| Template manager (submit, approve, library) | ✓ UI + review flow in-app | Via Partner Hub + API; no template library UI for non-technical users |
| AI auto-reply trained on your FAQ | ✓ PRO plan onwards | Not native — build with your own LLM stack |
| AI-drafted agent replies | ✓ Premium plan onwards | Not native — build on top |
| AI-generated campaign copy | ✓ Inside the composer | Not a product feature |
| Real-time auto-translation (100+ languages) | ✓ PRO plan onwards | Not a built-in feature |
| Native Odoo / Zoho / Shopify integrations | ✓ Two-way native sync | Via integration partners (paid implementation) |
| Green Tick application assistance | ✓ Meta Partner team files and handles appeals | Via 360Dialog Partner Hub + integration partners |
| Published pricing in AED / INR / EUR | ✓ AED 149 / 299 / 499; INR + EUR equivalents | EUR / USD with monthly minimums (€49–€299+ commitment tiers) |
| Per-conversation pricing basis | ✓ Meta's exact published rate, pass-through | Published rate card; transparent EUR pricing on messages |
| Minimum monthly commitment | ✓ None — Free plan forever | Monthly minimum commitment on all paid tiers |
| India + UAE support desk | ✓ Hindi · English · Arabic, WhatsApp-first | Primary support in English + German, EU timezones |
| Time to first campaign | ✓ 24–48 hours from signup | Days to weeks, depending on your development team |
| GDPR + EU data residency | ✓ Signed DPA; EU data residency on Enterprise | Signed DPA; EU data residency standard |
Total cost picture: published product vs API-only commitment
360Dialog's raw per-message rate is only one line on the invoice. The decisive question for most teams is whether the surrounding product layer — shared inbox, broadcast composer, chatbot builder, AI reply engine, CRM sync — is something your team wants to build, buy separately, or have included out of the box.
Go4whatsup Free → PRO → Enterprise
- Free Plan Forever · AED 0
- Standard AED 149 · Premium AED 299 · PRO AED 499 · Enterprise custom
- Full no-code product — zero engineering to reach launch
- Meta's exact per-conversation rate passed through
- Native Shopify, Odoo, Zoho CRM, Google Sheets integrations included
- AED + INR invoicing, local 18% GST support on India plans
- Free onboarding + Meta Business Partner team
360Dialog Cloud API — Performance / Scale / Enterprise
- API-only — no shared inbox, no broadcast UI, no chatbot builder
- Monthly minimum commitment on all paid tiers (Performance / Scale / Enterprise)
- EUR / USD billing; no published AED or INR tiers
- Green Tick, template design, and CRM integration via paid Partner network
- Direct Meta Tech Provider (zero platform markup on Meta conversation rate)
- Strong EU data residency and GDPR posture; primary buyer is EU enterprise IT
Pricing reflects 360Dialog's publicly listed Cloud API tiers as of April 2026. 360Dialog is a respected direct Meta Tech Provider — this page reflects the practical trade-off between a pure API product and a turnkey no-code platform. Always verify live pricing before procurement.
The honest verdict
No platform wins on every dimension. Here's where we'd point a friend to 360Dialog — and where we'd point them our way.
Pick 360Dialog when…
- You have a full engineering team that wants to build a deeply custom WhatsApp experience inside your own product — not run a marketing team on someone else's dashboard.
- You need EU data residency as a hard procurement requirement and your legal team is already comfortable with direct Meta Tech Provider contracts in Germany.
- Your finance team operates in EUR and you're willing to commit to a monthly minimum in exchange for a transparent, platform-markup-free per-conversation rate.
Pick Go4whatsup when…
- You want to send your first WhatsApp campaign this week, not spend a quarter hiring a developer to build a shared inbox on top of an API.
- Your buyer is a marketing, sales, or support team — not an engineering team — and they want a product, not a REST endpoint.
- You need AED, INR, or EUR invoicing with local GST / VAT handling — not a single-currency monthly minimum commitment.
- You want native Odoo, Zoho CRM, and Shopify connectors — not a paid integration partner implementation project.
- You want AI features — auto-reply, drafted replies, campaign copy, auto-translate — in the product today, not on a future roadmap.
- You need a support desk that speaks Hindi, English, and Arabic — not English / German on EU timezones.
Moving off 360Dialog? We'll run the migration for you.
Number port-out from 360Dialog to our Meta Business Partner account, template re-submission, chatbot flow rebuild, and CRM re-wiring — all handled by the Go4whatsup Meta Partner onboarding team. Typical migration window is 24–72 hours. EU data residency stays intact.
- Same WhatsApp number, same green tick. Meta flips the number's Business Account assignment to ours — no customer-visible change, no SMS-code re-verification.
- Templates, flows, webhook routes. Your team provides exports from 360Dialog's Partner Hub; our onboarding squad rebuilds everything inside Go4whatsup's visual flow builder.
- CRM re-plumbing. If your 360Dialog stack ran through a custom integration to SAP / Dynamics / Salesforce, we map it to Go4whatsup's native connector or our webhook bridge — no new development contract.
- Parallel-run cutover. We run both platforms in parallel for 5–7 days so no inbound message drops. You decommission 360Dialog on your schedule.
Frequently asked questions
Straight answers to the questions teams ask before switching from 360Dialog.
Is 360Dialog's WhatsApp API the same API as Go4whatsup?
Yes — both route through Meta's official WhatsApp Business Platform API. 360Dialog is a direct Meta Tech Provider; Go4whatsup is a Meta Business Partner operating on the same underlying rails. Messaging reliability, tier-scaling, template approval, and conversation billing are controlled by Meta. The difference is everything above the API: 360Dialog exposes a developer endpoint; Go4whatsup exposes a no-code product with a dashboard, shared inbox, broadcast manager, and AI features.
Is 360Dialog cheaper per message than Go4whatsup?
At the raw per-conversation rate, 360Dialog is often cheaper because they don't add a platform markup on top of Meta's published rate. But the raw message cost is only one line on the invoice. Once you add the engineering time to build a shared inbox, broadcast manager, chatbot builder, and CRM sync on top, total cost for most teams exceeds a published Go4whatsup plan by a wide margin. The decisive question is whether your team wants a product or a pure API.
Do I need developers to run Go4whatsup like I do with 360Dialog?
No. Go4whatsup is built for marketing, sales, and support teams. The shared inbox, drag-and-drop chatbot builder, broadcast composer, and AI features all live in the dashboard. You can still call our REST API or webhooks if your team wants to — but the core buyer is a non-developer team lead.
Does Go4whatsup offer EU data residency like 360Dialog?
Yes, on Enterprise tier. Go4whatsup offers EU data residency as an Enterprise-plan option, with a signed DPA under GDPR. 360Dialog's EU data residency is standard across all tiers — that's one of their selling points for EU enterprise IT. If EU data residency is a hard procurement requirement on your smallest tier, 360Dialog has the simpler answer; on Enterprise, the two are equivalent.
Can I port my WhatsApp number from 360Dialog to Go4whatsup?
Yes. Number migration is a Meta-managed process. We initiate the migration request; your team confirms on 360Dialog's side; Meta flips the number's Business Account assignment to ours. Your green tick, display name, and verification status move with the number. Typical migration window is 24–72 hours.
Does Go4whatsup have a direct Meta contract like 360Dialog?
Go4whatsup is a Meta Business Partner — not a Tech Provider — which means we operate on top of Meta's official API with a commercial partnership but not a direct Tech Provider contract. For most buyers this is a distinction without a practical difference: messaging reliability, template approval, and conversation billing flow through Meta identically. For large enterprise procurement teams that specifically require a Tech Provider contract in Germany, 360Dialog remains the better choice; for everyone else, the no-code product layer and onboarding team are the deciding factors.
How does Go4whatsup's AI compare to what I'd build on 360Dialog?
Go4whatsup ships four AI capabilities natively: AI auto-reply trained on your FAQ, AI-drafted replies the agent approves before sending, AI-generated campaign copy in the composer, and AI-powered language detection feeding auto-translation across 100+ languages. These are wired into the shared inbox, broadcast composer, and chatbot flow out of the box. Building equivalents on 360Dialog typically means integrating OpenAI, managing your own vector store, building a custom agent UI, and maintaining the whole stack — weeks to months of engineering for functional parity.