🇬🇧 UK-GDPR · ICO ready · DPA 2018 · Meta Business Partner

The WhatsApp CRM + AI platform built for UK enterprises

UK-GDPR + DPA 2018 + ICO-aligned handling. GBP billing with UK VAT invoice. EU/UK data residency of your choice. Signed DPA, SSO, RBAC, audit logs — and a team that actually understands the difference between UK-GDPR and EU GDPR post-Brexit.

Book a 20-min demo → See GBP pricing

⭐ 4.4 on G2 & Capterra • 1,500+ brands • Meta Business Partner • UK-GDPR · ICO · Signed DPA • English support

James T. · London SE1

online · last seen now

LIVE

Morning — order #EC-1184 was meant to arrive Tue, any update? Need it for a client meeting in Canary Wharf Wed AM.

✨ AI-drafted reply for agent: "Morning James 👋 — order #EC-1184 dispatched via DPD yesterday, out for delivery today before 12:00 to SE1 7PB. Tracking: DPD 8441923076. Shall I book a DPD Tomorrow-AM slot as backup for Wed?"

👍 Agent approved · sent

09:14 · London

Brilliant, cheers 👍

72 hrs

UK go-live speed

£29

Starter (excl. 20% VAT)

UK-GDPR

+ DPA 2018 + ICO

Why UK enterprises pick Go4whatsup

Not "GDPR-compliant" — UK-GDPR + DPA 2018 + ICO-aligned, with the paperwork to prove it

Most US-based or EU-only WhatsApp tools haven't kept up with the post-Brexit UK regime. They claim "GDPR" and assume that covers the UK. It doesn't — and your DPO is going to flag that in week two.

🛡

UK-GDPR + DPA 2018 specifically

We operate under the UK-GDPR framework as adopted into UK law after Brexit, with Data Protection Act 2018 handling, ICO-aligned breach notification (72 hrs), and lawful-basis tracking your DPO can audit.

💷

GBP billing · UK VAT invoice

Pricing in GBP (not USD with FX surprises). HMRC-compliant VAT invoice with your VRN, 20% VAT itemised separately, reverse-charge handled for EU entities. MTD/Making Tax Digital export for accounting software.

🌍

EU or UK data residency

Choose your region on day one — EU (Frankfurt) or UK (London) primary. We document every sub-processor, including SCCs + UK-IDTA (International Data Transfer Agreement) for any US-flow components.

🤝

London-timezone support

English-native support during UK business hours, not an 11pm callback from California. Enterprise tier includes a named CSM who has actually deployed WhatsApp for UK retail and fintech.

Not a chatbot bolt-on — a proper WhatsApp CRM

Full CRM for sales & service teams, with AI layered in — available on day one

The honest truth: most "WhatsApp tools" UK buyers have tried are just a shared inbox with a pricing page. This is a full CRM — pipelines, deals, segmentation, broadcasts, integrations — and the AI features are real, not "coming in Q4".

Full CRM Sales + Service

Same depth as HubSpot or Zoho — but WhatsApp-native, because 77% of UK adults are on WhatsApp weekly.

✓
Shared team inboxRoute WhatsApp conversations by queue, skill, agent or VIP tag. Round-robin or sticky-owner rules.
✓
Contacts, pipelines & dealsEvery WhatsApp chat becomes a contact record with custom fields, deal stages, and revenue-forecast reporting.
✓
Campaign broadcasts & drip flowsSegment by postcode, deal stage, LTV or behaviour. Throttled delivery respects Meta's rate limits + Ofcom PECR opt-in rules.
✓
UK integrations out of the boxTwo-way sync with Salesforce, HubSpot, Zoho, Odoo, Microsoft Dynamics. Shipping: DPD, Royal Mail, Hermes, Yodel. Payments: Stripe, GoCardless, Worldpay.
✓
SSO, RBAC & audit logsSAML 2.0 / OIDC, Okta, Azure AD. Granular roles. Full audit trail for every message, tag, export and DPA-relevant event.

AI layer Built-in

Four specific AI capabilities, all confirmed working today — no vaporware.

✓
AI auto-reply (24/7)Handles FAQs, tracking look-ups, returns, store hours, store locators — trained on your catalogue, T&Cs and past tickets. Escalates to humans in seconds.
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AI drafted replies for agentsYour agent sees a suggested reply before they type. Accept, edit, or reject. UK teams report 3× replies/hour without losing tone-of-voice.
✓
AI campaign copyOne-line brief → 3 variants, Meta-template-policy aware, written in British English (not "color" and "favorite") with UK seasonal tone (Boxing Day, Black Friday, Mother's Day weekend).
✓
Language & intent detectionAuto-tags incoming messages by intent (lead, support, complaint, cancellation, upsell). Flags anything that reads like a vulnerable-customer disclosure for human review.
✓
Meta + Ofcom/ICO compliantRuns on official WhatsApp Business Cloud API via Meta — never "unofficial" gateways. PECR opt-in enforcement, ICO-aligned consent recording.

Post-Brexit done properly

The difference between UK-GDPR and EU GDPR your DPO will actually test us on

Since 1 January 2021, the UK has operated its own data-protection regime: UK-GDPR + the Data Protection Act 2018, regulated by the ICO, with its own breach-notification SLA, its own sub-processor disclosure requirements, and its own international-data-transfer tool (the UK-IDTA, replacing/supplementing the EU SCCs).

We've built our data-handling around both regimes — not assumed one covers the other. Here's the specific delta we handle:

Our UK-specific handling

Primary regulatorICO (UK)

Data-protection lawUK-GDPR + DPA 2018

Breach-notification SLA72 hrs to ICO

International transfer toolUK-IDTA + SCCs

Data residency optionUK (London) or EU

UK representativeAvailable on request

DPA (signed)Same day on request

ROPA supportFull Record-of-Processing export

UK sector fit

Built for the three sectors where UK WhatsApp ROI is strongest

We see outsized wins in UK retail (high-LTV customers, WhatsApp-native Gen Z + Millennial buyers), UK fintech (SCA-aware payment links, PSR-compliant servicing), and UK prop-tech (portal-lead follow-up where speed-to-first-reply is the whole game).

🛍 Retail & DTC

Order updates, returns, VIP early-access — on the channel customers actually read

We plug into Shopify / Magento / WooCommerce out of the box. DPD, Royal Mail, Hermes tracking templates. Abandoned-basket WhatsApp flows that respect PECR soft opt-in. Boxing Day + Black Friday capacity ring-fenced for Enterprise tier.

34%avg cart-recovery uplift

98%read rate (vs 22% email)

🏦 Fintech & Banking

SCA-aware, FCA-comms-aligned, PSR-friendly customer servicing

No raw PII or account numbers in WhatsApp message bodies (policy-enforced at platform level). Double-opt-in for servicing. Vulnerable-customer-disclosure detection flags chats for human review. Audit logs satisfy FCA record-keeping expectations.

48%lower servicing cost

72 hrsICO-aligned breach SLA

🏠 Prop-tech & Estate Agents

Portal-lead → first WhatsApp reply in under 90 seconds

Rightmove, Zoopla and OnTheMarket portal leads auto-route to a round-robin WhatsApp queue with an AI-drafted first reply. Viewing-booking handoff to Calendly or Outlook. RICS- and ARLA-aware template library for landlords, lettings and sales.

4×lead-to-viewing conversion

90 secmedian first-reply

Compliance & security

UK enterprise paperwork your DPO, legal and InfoSec can sign off on in one week

Full stack for UK enterprise procurement and regulated sectors (banking, insurance, lettings, healthcare, public sector).

🇬🇧

UK-GDPR

Post-Brexit regime

📜

DPA 2018

Data Protection Act

🛡

ICO-aligned

72-hr breach SLA

📡

PECR opt-in

Ofcom electronic comms

🌍

UK-IDTA + SCCs

Intl data transfers

📄

Signed DPA

Same-day turnaround

🔐

SSO SAML/OIDC

Okta, Azure AD, Ping

👥

RBAC

Granular team roles

📜

Audit logs

Every export, message, tag

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HMRC VAT

MTD-compliant invoicing

✅

Meta Business Partner

Tier-1 Europe partner

⚡

99.9% SLA

Credit-backed uptime

Transparent GBP pricing

Pricing in pounds, not dollars. No "call-for-price" nonsense

Every tier includes AI auto-reply, CRM, campaign broadcasts, signed DPA, English support and HMRC-compliant VAT invoicing with your VRN. WhatsApp conversation costs pass through at Meta's published UK rates.

Starter

£29/mo

Excl. 20% VAT · for SMBs & startups

3 agents · 10k conversations/mo
AI auto-reply + drafted replies
Shared inbox, contacts, tags
Shopify / WooCommerce integration
English email + chat support

Start with Starter

Growth

£59/mo

Excl. 20% VAT · best for scaleups

10 agents · 50k conversations/mo
Full CRM: pipelines, deals, forecasting
Campaign broadcasts + drip flows
Salesforce, HubSpot, Zoho, Dynamics
DPD, Royal Mail, Hermes tracking
SSO SAML/OIDC + RBAC + audit logs

Talk to UK sales

Enterprise

£99/mo

Excl. 20% VAT · regulated industries

Unlimited agents · unlimited conversations
SAP S/4HANA + Dynamics 365 integrations
Custom DPA + UK-IDTA addenda
UK data residency (London)
Ring-fenced peak capacity (Boxing Day, Black Friday)
Dedicated UK CSM + 99.9% SLA

Book Enterprise demo

All tiers: UK-GDPR + DPA 2018 · ICO-aligned · HMRC VAT invoice · English support · no setup fee

Book your UK demo

Talk to a UK account executive who has shipped UK retail, fintech and prop-tech

Most of our UK prospects tell us the same story: they trialled a US-based tool, hit a GDPR/ICO paperwork wall in week two, and spent a quarter unwinding the procurement. We're different. Book a 20-minute demo in your working hours, on your WhatsApp number, against your actual use case.

Prefer it in person? We run customer-advisory sessions in Central London on the first Thursday of every month. Ask about an invite on your demo call.

English-native, UK-timezone, UK-GDPR-literate. That's the bar for every person who'll be on your call.

UK sales & support

Go4whatsup — UK desk
Supporting customers across Great Britain & Northern Ireland

📞 Callback on request

📧 [email protected]

💬 WhatsApp the UK team: available on demo booking

English-native team · UK business hours · callbacks within 2 working hours · DPA + security questionnaire shared before first call on request

UK enterprise buyer questions

The 8 questions UK buyers ask us most on first calls

Specific to the UK market post-Brexit. For anything missing, ask on the demo — we'll share specifics under NDA.

Are you UK-GDPR compliant? How is that different from EU GDPR?

Yes — fully UK-GDPR + DPA 2018 compliant, with ICO-aligned 72-hour breach notification. The short version of the difference: since 1 Jan 2021, the UK runs its own data-protection regime; the ICO (not the EDPB) is the regulator, and international transfers out of the UK require the UK-IDTA (International Data Transfer Agreement) or the IDTA Addendum to EU SCCs, not bare EU SCCs. We handle both regimes — so if you operate in the UK + EU, your DPA covers both.

Can we pick UK data residency, or is it EU-only?

You pick. Default primary region for UK customers is London; secondary Europe region is Frankfurt. Enterprise-tier customers with stricter residency requirements (public sector, healthcare, financial services) can pin to UK-only with a documented sub-processor list and UK-IDTA on file.

Do you issue HMRC-compliant VAT invoices in GBP, and does MTD work?

Yes. We bill in GBP by default (never USD for UK entities), issue HMRC-compliant VAT invoices showing 20% VAT separately with your VRN, and our invoicing is Making Tax Digital (MTD)-ready — exportable as XML / CSV / Xero + QuickBooks-compatible. Reverse-charge for EU entities supported.

We're FCA-regulated. Can we use WhatsApp for customer servicing?

Yes, but with guardrails. For FCA-regulated entities we enforce: no raw PII or account numbers in message bodies, mandatory double-opt-in, vulnerable-customer-disclosure detection (messages containing keywords like "can't afford", "bereaved", etc. auto-flag for human review), full conversation transcripts retained for the FCA record-keeping period, and SCA-aware payment-link handling via Stripe / Worldpay / GoCardless. We'll scope this on the first call with your compliance officer.

How does PECR opt-in work for marketing broadcasts?

PECR (Privacy and Electronic Communications Regulations) requires opt-in for electronic marketing to individuals (B2B rules are softer, but we default to the strict interpretation). Our platform enforces: opt-in capture with timestamp + source + consent copy stored against every contact, one-click opt-out in every marketing broadcast, soft-opt-in rules for existing-customer marketing about similar products (the "Section 22(3)" exemption), and PECR-safe drip flows. Your marketing team can't accidentally broadcast to a non-opted-in contact — the platform blocks the send.

Can we integrate with Salesforce, HubSpot, SAP, Xero, Sage?

Yes to all the CRMs and most of the UK accounting stack. Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, SAP S/4HANA, Odoo two-way sync. UK accounting: Xero, QuickBooks, Sage 50 / Sage Business Cloud, FreeAgent via our integration hub. Shipping: DPD, Royal Mail Tracked 24/48, Hermes, Yodel. Payments: Stripe, GoCardless, Worldpay. Anything bespoke? Webhook + REST API, typical 1–2 week connect.

Is there a free trial, and how fast can we go live?

No public free trial — serious WhatsApp deployments need a proper Meta number verification + template review, not a self-serve sandbox. Instead we offer a 30-day satisfaction guarantee: if the platform doesn't deliver what the demo showed, full refund. Typical UK go-live is 3–5 business days once your Meta Business Manager is verified and you've shared the WhatsApp number. Enterprise tier gets fast-tracked template approval via our Meta partner channel.

Can you support Welsh, Irish-Gaelic or Scots-Gaelic if needed?

Yes — the underlying language model handles Welsh (Cymraeg), Irish (Gaeilge) and Scottish Gaelic (Gàidhlig) in incoming customer messages. Outgoing templates and agent replies can be authored in any of them. It's not something most UK customers need day one, but for brands in Wales, Northern Ireland or Scottish public sector it's a serious procurement tick. Ask on the demo.