Simple pricing. Start free, scale on your terms.
One flat platform fee. AI auto-reply, unlimited agents, and 100+ language auto-translate included on every paid plan. Meta per-conversation charges pass through at cost — never marked up.
Free forever
Test the platform on your real number.
No credit card. Limited monthly conversations.
- Shared inbox with 2 agents
- Basic AI auto-reply
- Broadcast to opt-in contacts
- Zoho + Google Sheets integrations
- Community support
Standard
For growing teams on WhatsApp.
Meta per-conversation charges pass-through at cost. See regional pricing below.
- Unlimited agents (per-tier, not per-seat)
- Full AI: auto-reply + drafted replies + campaign copy
- 100+ language auto-translate (customer↔agent)
- All 9 native integrations (Zoho, HubSpot, Odoo, Salesforce, Shopify, Razorpay, Shiprocket, Google Sheets, Meta Catalog)
- REST API + webhooks
- Priority WhatsApp support
- Meta Business Partner onboarding included
Enterprise
Custom-quoted for large teams.
For 50+ agents, high-volume, or regulated industries.
- All Standard features
- SSO (SAML / OIDC) + RBAC + audit logs
- EU / regional data residency
- Signed DPA (GDPR + DPDP + BDSG)
- 99.9% uptime SLA
- Dedicated success engineer
- Custom SAP / Salesforce / in-house integration wiring
Understanding the two-layer cost model
WhatsApp Business API pricing has two separate bills. Understanding this is the single biggest cost lesson — most "WhatsApp is expensive" stories come from teams who didn't realise there were two invoices.
Layer 1 — Meta's per-conversation charge
Meta bills you directly per 24-hour conversation, split into four categories: Marketing, Utility, Authentication, and Service. Rates vary by recipient country. The first 1,000 customer-initiated Service conversations per month are free globally. Marketing costs 4-8× more than Utility, so classifying templates correctly is a real cost lever.
For the full rate card broken down by country, read our Meta WhatsApp pricing guide. Or use the free WhatsApp cost calculator — plug in your expected volume and country, get an all-in monthly estimate.
Layer 2 — The Go4whatsup platform fee
This is what you pay us: the $39/month Standard plan (or Free/Enterprise). It covers the shared inbox, AI, integrations, and everything the API doesn't do by itself. We pass Meta's charges through at cost as a separate line item on your invoice — never marked up. If your invoice bundles Meta into "conversation credits," ask for the break-up. Reputable vendors show it separately without hesitation.
Regional pricing — same platform, local currency
The Standard plan is priced in local currency for our primary markets. Meta per-conversation charges also vary by recipient country. Click through for full country-specific breakdowns with local payment methods and regulatory framing.
What's included on every paid plan
Unlike per-agent vendors (WATI, Interakt) or per-tier vendors that add AI as a paid module (AiSensy), Go4whatsup includes the full capability set on every paid tier. You pay the same $39/month whether you have 5 agents or 50, and you get AI on day one, not as a Growth-tier upsell.
AI, on every plan
AI auto-reply from your FAQ, AI-drafted replies for agents, AI-generated campaign copy, and two-way auto-translation across 100+ languages. Not an add-on. Not a Growth-tier gate. Standard tier and up.
Unlimited agents, per-tier pricing
Add teammates without a per-seat bill. Per-seat vendors get punishing at 10+ agents — WATI at $59/agent × 10 = $590/month; Go4whatsup Standard stays $39. Crossover is typically 5-8 agents.
9 native integrations, two-way
Zoho CRM, HubSpot, Odoo, Salesforce, Shopify, Razorpay, Shiprocket, Google Sheets, Meta Catalog. Plus full REST API + webhooks for anything not on this list (SAP, custom ERPs, in-house tools). No per-integration billing, no Zapier required.
Free onboarding, no setup fee
Our team walks you through Meta Business Manager verification, WABA setup, Display Name approval, and drafts your first 5 templates. Most businesses go live in 24-72 hours. Enterprise plans include a dedicated integration engineer for the first 30 days.
Pricing questions
How much does Go4whatsup cost?
The Standard plan is $39/month globally (₹1,499 in India, AED 149 in the GCC, €39 in Europe). It includes AI auto-reply, unlimited agents, shared team inbox, 100+ language auto-translate, and all CRM integrations. Meta per-conversation charges are separate and pass through at cost. A free-forever plan is also available with no credit card required.
Do you charge per agent?
No. Go4whatsup uses per-tier pricing. Add 5 or 50 agents, the platform fee stays $39/month for Standard. Per-agent competitors (WATI, Interakt) scale harder as your team grows — the crossover point is typically 5-8 agents.
What are Meta's per-conversation charges?
Meta charges you directly per 24-hour conversation, split into four categories (Marketing, Utility, Authentication, Service). Rates vary by recipient country. The first 1,000 customer-initiated Service conversations per month are free globally. We pass Meta charges through at cost as a separate line item on your invoice — never marked up. See the Meta pricing guide for full rate cards.
Is there a free plan?
Yes. The free-forever plan lets you test the shared inbox and AI features with limited monthly conversations. No credit card required. Upgrade to Standard when you need higher volume, more integrations, or unlimited agents.
Do you have hidden fees or setup charges?
No setup fees on any plan. Free onboarding is included in every paid tier. Meta per-conversation charges are the only additional cost, and they show as a separate transparent line item on your invoice.
Can I cancel anytime?
Yes. Monthly plans cancel anytime with no penalty. Annual plans get a 30-day money-back guarantee on the first month for new customers.
What integrations are included?
Every paid plan includes native two-way sync with Zoho CRM, HubSpot, Odoo, Salesforce, Shopify, Razorpay, Shiprocket, Google Sheets, and Meta Catalog. Plus a full REST API and webhook layer for connecting to SAP, custom ERPs, or in-house tools. No per-integration fees, no Zapier required.
Is Go4whatsup an official Meta partner?
Yes. Go4whatsup is a Meta Business Partner on the official WhatsApp Business API. Your number is verified and managed through Meta's approved BSP channel — no risk of the bans that come with unofficial third-party tools.
How long does onboarding take?
Typically 24-72 hours end-to-end: Meta Business Manager verification, phone number setup, display name approval, and template approval. Enterprise onboarding includes a dedicated integration engineer for the first 30 days.
Can I try before I commit?
Yes — two ways. (1) Sign up for the free-forever plan with no credit card. (2) Book a 20-minute working demo where our team walks you through the platform on your real WhatsApp number.
Ready to try it on your real WhatsApp number?
Free forever plan, no credit card. If Go4whatsup fits, upgrade at $39/month Standard — cancel anytime.
Compare Go4whatsup to other WhatsApp Business API providers
See how Go4whatsup stacks up on price, AI features, and integrations against the vendors you're evaluating.
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