How Matilda Cake Boosted Customer Engagement with WhatsApp API in Dubai

Matilda Cake

How Matilda Cake Elevated Customer Experience with WhatsApp API in Dubai

Matilda Cake transformed its custom cake business with Go4whatsup’s WhatsApp API solution—streamlining order management, automating updates, and engaging customers in both Arabic and English.

Highlights (Stats Section):

  • 3× Faster Order Confirmations
  • 98% Message Open Rate
  • Bilingual Support (Arabic + English)
  • Increased Repeat Orders by 40%
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How Matilda Cake improved customer experience in Dubai using the WhatsApp Business API
Client overview

Client Overview

Matilda Cake is a Dubai-based custom cake shop known for its hand-drawn designs, low-sugar recipes, and exclusive cream cheese frosting. Specializing in creating edible works of art, Matilda Cake caters to birthdays, weddings, anniversaries, and other celebrations with healthier, tastier options that combine beauty and flavor.

  • Business Name Matilda Cake
  • Industry Grocery (Custom Cakes)
  • Website matildacake.com
  • Region UAE (Dubai)

Business Challenges

As a leading custom cake shop in Dubai, Matilda Cake faced several challenges in managing customer communication and scaling their operations

Manual Order Management

Taking orders through phone calls and forms was time-consuming and prone to errors, leading to delays and inefficiencies.

Limited Customer Engagement

Traditional communication channels like SMS and email lacked the immediacy and personalization needed to engage customers effectively.

Language Barriers

With a diverse customer base in Dubai, Matilda Cake needed a solution that could seamlessly communicate in both Arabic and English.

Missed Opportunities for Promotions

Without a reliable system for broadcasting offers and promotions, Matilda Cake struggled to re-engage past customers and drive repeat orders.

Lack of Real-Time Updates

Customers often inquired about order statuses, leading to an increased workload for the support team and delays in providing updates.

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End-to-End WhatsApp Solutions Delivered by Go4whatsup

WhatsApp based ordering assistant

WhatsApp-Based Ordering Assistant

Customers could place orders directly through WhatsApp by simply sending a message.

  • Cake selection (type, design, size)
  • Integrated catalog and cart management within chat
  • Smart address auto-fill for repeat customers
  • Complete checkout process inside WhatsApp
Automated order updates sent to customers through WhatsApp

Automated Order Updates

Real-time notifications kept customers informed at every stage of their order:

  • Instant order confirmations
  • Updates on baking and delivery status
  • Automated follow-ups for feedback and reorders
Multilingual AI chatbot supporting Arabic and English for customer communication

Multilingual AI Chatbot (Arabic + English)

A 24/7 no-code chatbot provided seamless communication in both languages:

  • Bilingual support for Arabic and English-speaking customers
  • Assistance with FAQs, pricing, delivery slots, and custom cake inquiries
Targeted campaign broadcasting through WhatsApp to reach specific customer segments

Targeted Campaign Broadcasting

Matilda Cake used Go4whatsup’s dashboard to run high-performing WhatsApp promotions:

  • Special offers for birthdays, weddings, and anniversaries
  • Seasonal deals during Ramadan and other festive occasions
  • Personalized messages with a 98% open rate
  • Measurable results via campaign analytics
Secure payment integration for seamless and safe transactions through WhatsApp

Secure Payment Integration

Payments were made easy and secure with third-party integration:

  • Customers received a payment link during the order process
  • Payments handled via external gateways (card, wallet, etc.)
  • Post-payment confirmations sent automatically

Why WhatsApp & Go4whatsup?

Partnering with Go4whatsup enabled Matilda Cake to overcome these challenges and elevate their customer experience with a tailored WhatsApp Business API solution

In-chat-1

Preferred Communication Channel in UAE

WhatsApp’s popularity in the region allowed Matilda Cake to connect with customers on a platform they already trust and use daily.
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Automated Order Management

A no-code chatbot streamlined the entire order process, from cake selection to payment, making it faster and more efficient.
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Bilingual Communication

With support for both Arabic and English, Matilda Cake could cater to Dubai’s diverse audience without language barriers.
Broadcasts

Personalized Promotions

Go4whatsup’s dashboard enabled Matilda Cake to send targeted offers and promotions, driving customer engagement and repeat orders.
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Real-Time Order Updates

Customers received instant updates on their orders, reducing the need for manual follow-ups and improving satisfaction.
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Enhanced Customer Feedback Loop

With automated follow-ups and feedback collection through WhatsApp, Matilda Cake gained valuable insights into customer preferences and satisfaction, helping them continuously improve their offerings and services.

Results & Impact

By implementing Go4whatsup’s WhatsApp Business API solution, Matilda Cake achieved remarkable results

3× Faster Order Confirmations

Automated workflows reduced delays and improved efficiency.

40% Increase in Repeat Orders

Personalized promotions and seamless communication encouraged customers to return.

98% Message Open Rate

WhatsApp’s high engagement rates ensured customers saw and acted on updates and offers.

Reduced Support Workload

The AI-powered chatbot handled FAQs and order-related queries, freeing up the support team.

Improved Customer Satisfaction

Real-time updates and bilingual support enhanced the overall customer experience.

Streamlined Operations

Automated order management and payment integration saved time and reduced errors.

What our clients are saying!

Real Results. Genuine Impact. See how Go4Whatsup’s AI-powered solutions are transforming
customer engagement and driving growth for businesses worldwide.

We’ve been using Go4Whatsup for several months now and it has completely transformed how we engage with our customers. The platform is incredibly intuitive — setting up bulk messaging, managing contacts, and creating automated chatbot flows all took just a few minutes. whenever we had a question or issue, the team responded quickly and helped solve things without friction. The analytics dashboard gives us actionable insights, and the CRM integration means all our customer conversations stay organized and reachable whenever we need them. Go4Whatsup delivers excellent value. Highly recommended!

Ocean Breeze Tourism DXB

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Go4whatsup is really easy to use and service provided by them is on another level. Special thanks to Mr. Himanshu who has assisted me with everything. They even follow up regularly to check if things are working smoothly! Best service

saifalnajmi

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Great application and amazing service. Especially agent named himanshu were really helpful for the various needs of our brand.

Shana Nasreen

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I’ve been using Go4WhatsApp for my automation needs, and overall, I’m quite satisfied with their services. While there have been occasional glitches, the team has been responsive in resolving them instantly, which has kept things running smoothly. I’d especially like to acknowledge Himanshu for being supportive and prompt whenever assistance was needed. Overall, Go4WhatsApp has been a reliable solution for my WhatsApp automation, and I’d rate their service 4 stars.

Shalini Rajani

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I’m glad to share my positive experience with the Go 4 Whatsup chatbot and their team. It has been a pleasure dealing with them they are professional, responsive, and consistently deliver excellent service. The chatbot works efficiently, and their support team is always helpful and quick to address any inquiries. I truly appreciate their dedication and look forward to continued collaboration. Highly recommended!

hassan badawi

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Had a great experience with the Gowhastup team! Special thanks to Himanshu for his excellent support—very prompt, professional, and helpful throughout. Truly appreciated the smooth service and quick resolution. Keep up the great work!

Shaamin Digital

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I am not particularly tech-savvy, so I have greatly appreciated the support from the team in getting us, The Music Place, up and running. I have had three in-person chat sessions with the tech support team and am now onboard with Meta and Go4WhatsApp. We have also built our first chatbot. It's pretty easy, as Abhishek provided us with everything we needed to get up and running quickly. We look forward to connecting our community through our website and streamlining communication, as well as handling new inquiries, through the Dashboard. Happy Days!!

The Music Place

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I’ve been using Go4 WhatsApp and found it really helpful for business communication. It’s easy to use, supports quick message broadcasting, and helps manage customer chats more efficiently. Highly recommended for businesses looking to stay connected with their customers @Sahil @Abishesk keep it up

Lijan Thankachan

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Thanks for Go4Whatsapp team to get API to my whatsapp specially thanks to HIMANSHU

Study Globe vish

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I’m extremely satisfied with the service provided for setting up our WhatsApp Business API. The entire process was smooth, well-executed. A special thanks to Himanshu for his outstanding support throughout the setup. His timely assistance, professionalism, and commitment made a big difference. Highly recommended for anyone looking for reliable WhatsApp Business API integration!

PUYYAPLA LLP

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After trying many whatsapp API provider i finally landed on Go4whatsup ,initially 2-3 times when the support team tried to create an account it was getting banned ... but still they did not gave up ...and finally completed my api process and got my account verified as well ... Not just that they got my limit increase to 1 Lac/Day as well. The team is very responsive and supporting Special thanks to Himanshu and Sahil

Lulu Luxury

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The support team at Go4WhatsUp has been consistently responsive and professional. Whether it's a technical glitch, feature clarification, or general guidance, they handle every query with patience and efficiency. Communication is clear and prompt, and they genuinely strive to ensure a smooth user experience. A special thanks to Himanshu, who was particularly helpful throughout the process.

Wanderers Caravan

⭐⭐⭐⭐⭐

Thank you for your patience and excellent guidance Varsha. More power to you and your team.

TruVia Migration Consultants

⭐⭐⭐⭐⭐

Lovely platform, quick and easy to use. I was on the verge of giving up on the whole WABA marketing after testing with 6 other vendors (including doubletick which turned out to be a scam) Until i found Go4Whatsup, the onboarding team is brilliant.. Thanks to Himanshu and Sahil.

Hany Khamees

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Seamless customer engagement, empowered interactions.

The trusted platform for seamless customer engagement, empowering businesses to elevate every interaction.

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Frequently Asked Questions

As an official WhatsApp Business service provider, Go4Whatsup helps you grow your online sales and transform customer experience at scale. If you’re looking to boost your revenue by leveraging WhatsApp as a sales channel, you can start using Go4Whatsup  anytime.
We also offer a 14-day free trial program, and you can start using Go4Whatsup within minutes of signing up with us. You can also reach out to our support team and we get things done for you at NO extra costs. Watch this video to learn how to get started with your 14-day free trial.
In our 14-day free trial program, you gainfreeE access to Go4Whatsup entire feature set. You have access to all of the premiumfeatures;, WhatsApp will accept your number for limited message sending, chats, Broadcasting ,teame creations etc. During your free trial period, we will assist you with the business verification process, which typically takes 3 business days to 4 weeks. When you are verified, Go4Whatsup  automatically activates your unlimited texting access. To discover more, watch this video.
To make the most of Go4whatsup, begin your business verification process as soon as possible. When your company is validated, the message restrictions are gone, and you will have full access to Go4Whatsup. The best part is that you don’t have to pay us until you’re in the free trial to start using limitless chat.
based on the plan you choose for your business, this is a monthly/annual recurring charge and is automatically charged by Go4Whatsup to your saved payment method at the start of each billing cycle.
Yes, all our plans are billed in INR. If you wish to pay in a different currency, you can estimate the approximate cost of our subscriptions based on the conversion rates.
No, there is no one-time setup fee involved. We have a very simple and transparent pricing structure that is completely aligned with your business growth.

We offer you to access our WhatsApp Business platform for FREE at no setup costs and no hidden charges.
We have worked hard to bring down the cost of such an all-in-one WhatsApp business solution. As we are an official WhatsApp Business service provider, you get the complete benefit of our platform at a much more affordable price.

Yes, WhatsApp as a messaging app or a business app is free.
However, for businesses looking to start communicating to their customers and grow their sales at scale, WhatsApp Business API platform is the best fit. To leverage WhatApp Business platform as a sales channel, there are conversation charges levied by WhatsApp.
When you send a notification to your customer via WhatsApp Business platform, they are chargeable if your customer has not replied in the last 24 hours. The charges depend on the country code of your customers’ WhatsApp account. We bill these charges on actuals to you without any surcharge.
The automatic payment method is introduced to ease the process of monthly billing & payments that is debited from your account.
Go4Whatsup supports unlimited team member logins in any pricing plan that we offer. You can add as many team members as you need for your business.
Businesses who have been awarded the WhatsApp Official Business Account (OBA) designation will see a green tick next to their business name. Even if your WhatsApp business number is not explicitly kept by your users, this is displayed in the display name of your contact number.

Because Go4Whatsup is built on an official WhatsApp Business platform, after you have upgraded to a premium subscription withGo4Whatsup, we can apply for the WhatsApp green tick on your behalf for free.

However, we have no control over WhatsApp’s choice to approve your green tick verification. Their decision would be final in this regard. Several criteria, including brand credibility, social media following, listing in external media, and domain ranking, can all influence your green tick approval.

If your application for the green tick is rejected, it does not impact your ability to use Go4Whatsup or WhatsApp business API.

Yes, you can use an existing WhatsApp number with Go4Whatsup.
When it comes to selecting a number to be used for Go4Whatsup, you can use any valid number that can receive an OTP via SMS or a voice call. This could be a virtual number or a regular SIM number.

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