Blogs

WhatsApp has evolved from a simple messaging app into one of the most powerful marketing and customer engagement platforms in the world. With over 2.7 billion users globally and message open rates touching 98%, businesses can no longer afford to

If you’re a business in India planning to scale customer communication, WhatsApp Business API is no longer optional—it’s essential. But the biggest roadblock businesses face isn’t features or setup.It’s understanding WhatsApp API pricing in India. Between Meta’s conversation-based pricing, provider

WhatsApp is no longer just a messaging app. In 2025, it has become one of the highest-converting business communication channels, outperforming email and SMS in open rates, response times, and customer engagement. But here’s the challenge most businesses face: ❌

When it comes to WhatsApp API solutions, Wati has been popular among businesses for its ease of use and functionality. However, Wati alternatives in 2025 are gaining attention as businesses look for more cost-effective, feature-rich solutions. Whether you’re a startup

With over 2 billion active users, WhatsApp has become the most powerful customer communication channel in the world. In 2025, businesses that rely only on emails or phone calls are losing leads, delaying responses, and frustrating customers. This is where