WhatsApp Slashes Business Messaging Prices to Compete with SMS, RCS
In a strategic move to retain its dominance in mobile communication, WhatsApp has announced significant price cuts for business messaging services in several countries, including India. This comes as SMS and Google’s Rich Communication Services (RCS) messaging platform continue to pose a challenge in the business communication landscape. Why the WhatsApp Business Message Price Cut? […]
What are the Best Practices for Using the WhatsApp Business API for Customer Engagement?
Businesses are continuously looking for fresh and creative methods to engage with their clientele in the digital age. As per messaging apps stats by explodingtopics, With over 2 billion active users, WhatsApp is the most popular messaging app in the world and has become an effective tool for building stronger relationships with customers. It’s not […]
Chatbots on WhatsApp: Boost Customer Service & Efficiency
In the modern, fast-paced world, customer support must be accessible around-the-clock. This is where the intelligent AI-powered conversational assistants known as chatbots have become extremely useful. However, what if you could combine WhatsApp’s extensive user base—more than 2 billion monthly according to statista—with the effectiveness of a chatbot? You can do just that, so fasten […]
What features are available on WhatsApp Business API for sending marketing or promotional messages?
WhatsApp has become an undeniable giant in the world of communication, boasting over two billion active users worldwide. It’s the platform where friends and family connect, share updates, and stay in touch. But for businesses, WhatsApp presents a powerful opportunity that goes beyond casual chats: it’s a direct line to a highly engaged audience. The […]
Sending 1000s of Personalized WhatsApp Messages Made Easy: A Guide to WhatsApp Marketing Software
In today’s digital age, it is critical to connect with customers through their preferred channels. Which platform reigns supreme? WhatsApp. With over two billion monthly active users, it’s no surprise that companies are flocking to this messaging behemoth for marketing. However, while WhatsApp is an excellent way to directly reach your target audience, sending personalized […]
10 Reasons Why Your US Business Needs the WhatsApp API Today
Reaching your customers on their preferred platforms is becoming a need rather than a luxury in today’s hyperconnected world. WhatsApp is the undisputed leader among mobile messaging apps in the US. With more than more than 2 billion users, According to the latest Facebook figures, it has an amazing open rate that is far higher than […]
How Can We Leverage WhatsApp Chatbots to Provide Basic Customer Support?
In this fast-paced world customers expect for quick communication from the brands they are interacting with. This is the reason why the messaging service for phones called WhatsApp, which has over two billion users globally, is a perfect fit for the scenario. As businesses begin to unlock the potential it presents in terms of providing […]
Can We Use the WhatsApp Business API to Collect Customer Feedback or Conduct Surveys?
More than ever, understanding the customer is crucial on today’s competitive business landscape because their feedback is the gold mine that fuels product development, refines marketing strategies and ultimately drives customer satisfaction and loyalty. Still, traditional methods used to get feedback from them such as sending long emails or having impersonal polls have failed capturing […]
WhatsApp API Pricing: What You Need to Know Before You Get
Customers expect convenient, individualised communication channels from the businesses they do business with in this digital age. With more than 2 billion monthly active users globally, WhatsApp has become a potent tool for marketers looking to establish a more personal connection with their audience, according to stats. This is where the WhatsApp Business API comes […]
How does WhatsApp API help business?
Businesses are looking for new ways to connect with their audience in today’s digital age and WhatsApp is one of the leading platforms in the world with over 2 billion monthly active users; this is an era where customer experience really matters. However, all is not rosy as far as this goes especially for those […]